4 Lessons We Learned After 21 Mergers & Acquisitions
During the past decade-plus of our agency’s history, we’ve worked in quite a few sectors and industries. But, there’s been one constant: a good amount of work with companies going through mergers and...
View ArticleA Tale of Two Aerospace Mergers
Over the past few years, we’ve helped two of our aerospace distribution clients go through successful acquisitions and mergers. Proponent is an aerospace value-added distributor that has historically...
View Article3 Ways to Use Marketing & Branding to Boost Your Pre-Acquisition Value
If you’re a company targeting acquisition in the near future, it may seem counterintuitive to invest in branding. After all, it’s expected that once you’re acquired, your brand will be changed,...
View ArticleGiving LA’s Venture Capital Scene the Recognition it Deserves: Partnering...
The LA metro usually doesn’t get the attention it deserves when it comes to venture capital in the United States, but it should. In fact, the data shows that we’re somewhere between 3rd or 5th in the...
View ArticleIncredibly Nice Helmets for an Incredibly Worthy Cause
Here’s a bit of inside baseball about advertising: sometimes, things get left behind in our photo studio after a shoot. And, when those things are incredibly nice motorcycle helmets, we don’t raise too...
View ArticleWe’re Thrilled to Introduce Jessae – Our Creative Director
We’re extremely excited to announce that our several-year-long experiment in running an agency without a creative director has come to an end. Jessae Brown has taken on the lead role in our creative...
View ArticleClients in Space
It’s surprising how quickly the fantastic can become mundane. I expect that every once in a while, the Sultan of Brunei is like, “Oh yeah, I do have quite a few cars, don’t I?” And Jeff Bezos thinks to...
View ArticleGlobal Ad Agency Network, Multiple Specialist Agencies or a Marketing Team...
Today, there are more ways to meet your marketing needs than ever before. Should you outsource your entire marketing operation to an agency group? Or divvy up specific needs to specialist, boutique...
View ArticleWhat Apple’s “War on Tracking” Means for Advertisers
The apocalypse, according to some advertisers and platforms, is nigh. This particular end-of-the-world-as-we-know-it rode in on two horses. First, in 2018, Apple updated Safari to limit advertisers’...
View ArticleWelcome Lorenzo, Our New Account Director
What do you get when you take a multilingual marketing professional with 15 years of ad agency experience and strong strategic and creative drive? Meet Lorenzo Martone, our new Account Director....
View ArticleWhat We Can All Learn From the King of COVID Misinformation
Joseph Mercola is, to put it mildly, not a good person. The 67-year-old osteopathic physician from Florida was recently dubbed the “Most Influential Spreader of Coronavirus Misinformation Online” by...
View ArticleEcho-Factory Spotlight: Leone Ermer, Our Newest Art Director
Welcome our new art director, Leone Ermer, to the Echo-Factory team! This Art Director and New Media designer comes to Echo-Factory having worked with Microsoft, Disney, Netflix, Ticketmaster, and...
View Article3 Takeaways From Subway’s Branding Refresh
Subway has had an extensive brand history since its 1965 conception. We bet you still think of “Subway – Eat Fresh!” from its iconic commercials and ads. But after a few advertising mishaps and menu...
View ArticleEcho-Factory Spotlight: Marcela Holguin, Project Manager
With 15 years of project management experience, Marcela has project managed in just about every field you can think of: real estate, education, utilities, finance, tech and more. But her favorite...
View ArticleHow the Pandemic Brought Back the QR Code
QR codes are nothing new. In fact, they’re quite old. And for those of us in advertising, they come with a healthy dose of skepticism. There was a time, let’s say a decade or so ago, when they were...
View ArticleCreating 30-Second Non-Verbal Life Stories
Most stories require characters to communicate their journey verbally. But sometimes, non-verbal communication of gestures, posture, body language, facial expressions, and eye contact is the best way...
View ArticleEcho-Factory Spotlight: Sam Sullivan, Project Manager
What started as an internship became a career for Sam Sullivan, one of our project managers. After finishing school, where she had worked as a work-study manager at the Veterans Services Offices, she...
View ArticleDynamic Advertising For Changing Consumer Behavior
It’s rare for a brand’s business model and marketing to make it out of COVID-19 unscathed. As the world changes and evolves through the pandemic, the advertising industry is seeing major shifts in how...
View ArticleThe Value of Peer-to-Peer Teaching (& Learning)
Whether you’re team #officelife or #agencylife, you’re likely familiar with Lunch & Learns. These break-time adjacent meetings double as training sessions or educational presentations while...
View ArticleEcho-Factory Spotlight: Sam Sullivan, Project Manager
What started as an internship became a career for Sam Sullivan, one of our project managers. After finishing school, where she had worked as a work-study manager at the Veterans Services Offices, she...
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